Hisense

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Hisense is a large Chinese multinational corporation that specializes in manufacturing household appliances and electronic products. Founded in September 1969 headquartered in Qingdao. It has trading subsidiaries It started producing radios as its first product in 1969. It is owned by the Chinese government and has publicly traded subsidiaries and a company listed on the Shanghai Stock Exchange.

Company profile

  • Founded in 1969 Hisense is today one of the largest electronics and home appliance companies in the world.
  • But Hisense provides a variety of electronic products all over the world. Such as: TVs smartphones refrigerators freezers air conditioners and other products.
  • With more than 70,000 employees worldwide Hisense has been at the forefront of China’s tablet market for 13 consecutive years.
  • Hisense’s new sales in 2016 also reached 100.3 billion yuan.
  • Hisense has established 18 companies around the world in North America Europe Australia the Middle East and the Asian periphery.
  • Hisense owns 3 overseas production plants in South Africa Czech Republic and Mexico. In addition Hisense also has 7 R&D centers around the world.
  • It is constantly developing innovative new technologies and products. Hisense products sell well in more than 130 countries and regions around the world. In addition Hisense has established strategic partnerships with well-known companies such as IBM and Hitachi to effectively develop and market its products and services.
  • Sports marketing is part of Hisense’s international strategy to effectively strengthen the brand.
  • Over the years Hisense has sponsored many leading sports teams and events. Such as: Euro 2016 Australian Open NASCAR Xfinity Races Red Bull Racing Team 2017 Racing Team Joey Gibbs Schalke 04.
  • Recently Hisense officially announced its sponsorship of the 2018 World Cup. This to become the first Chinese electronics company to sponsor international events.

Hisense principles

  • Hisense stands for 4 principles: technology quality integrity and responsibility. Over the years Hisense has developed environmentally friendly and energy-saving products to support schools in emerging or disaster areas in China and around the world.
  • As part of Hisense’s impressive career Hisense has earned the respect and loyalty of its business partners by relying on meticulous processes and the highest levels of quality and reliability.

research and development

  • Hisense R&D Team: The team consists of outstanding talents from all over the world. Effective global management also played a major role in accelerating Hisense’s expansion.
  • Over the years it has established information systems in multimedia communications intelligence and other fields modern real estate technology-based multimedia intelligent information technology. Also modern communication technology energy-saving technology intelligent transmission system optical fiber digital medical system and laser image transmission technology.

Hisense products

  • Some machines use other brands like Combine Kelon Ronshen Gorenje etc.
  • Hisense is also an OEM and also manufactures electrical appliances for other companies of various brands unrelated to Hisense.
  • TVs are the company’s flagship product and Hisense’s first TV was produced in 1978. In 2013 Hisense launched a new transparent screen.
  • But in 2015 Hisense acquired the rights to sell television screens in North and South America under the Japanese brand Sharp.
  • Also in 2020 Hisense launched the first 8K 10Bit HDR TV based on AI algorithms.
  • Hisense has 13 manufacturing plants in China (located in provinces/municipalities: Guangdong Guizhou Huzhou Jiangsu Liaoning Linyi Shandong Sichuan Yangzhou Yingkou Xinjiang Zibo and Beijing) and several factories outside China in Hungary and the south. Africa Egypt Algeria Slovenia France and Mexico.
  • From November 21 to December 18 2022 Hisense has decided to become the official sponsor of the 2022 Qatar World Cup. The result of this the continuous investment in global sporting events is Hisense’s goal to promote its brand globally.

Hisense’s acquisition of Gorenje

  • Dubai United Arab Emirates: Hisense the leading manufacturer of televisions and electronics and the official partner of the European Championship 2020 has announced the acquisition of Slovenian appliance company Gorenje for $339 million the largest acquisition in the world. History of Slovenia.
  • It is worth noting that the acquisition procedures were completed in August 2018. Under the acquisition the two companies will work together to improve the efficiency of branded products and launch devices that provide users with home comfort and luxury.
  • Following the acquisition Gorenje’s wholly owned subsidiary Gorenje Gulf Company FZE which was founded in the UAE in late 2012 by Chinese electronics giant Hisense was officially merged into Hisense Middle East.
  • The two teams will collaborate to manage the operations and activities of both brands outside Hisense’s offices in the Middle East.

Gorenje acquisition

  • It is worth noting that the European Commission had previously approved the acquisition of Gorenje a home appliance company Hisense Group. Also given the limited market positions of the two companies the deal did not create any competition issues.
  • In this regard Mr. Jason Managing Director of Hisense Middle East said: “In terms of product categories Gorenje’s outstanding performance in large stoves and dishwashers will support and complement Hisense’s advantages in refrigeration washing and air conditioning.
  • ASKO is an important component. The additions support Hisense’s franchise expansion plans.
  • He added: “Hisense has a strong presence in Western Europe matched by the Gorenje brand in Germany and Scandinavias well as in Central and Eastern Europe.
  • By combining the manufacturing facilities of the two Gorenje brands and their branded products it is possible to produce Hisense-branded kitchen appliances refrigerators and washing machines for the European market. In addition to televisions and air conditioners. “
  • But as the largest producer in Yugoslavia Gorenje has been producing household appliances for 7 years. The company employs 11,000 people worldwide and operates three state-of-the-art factories in Slovenia Serbia and the Czech Republic.
  • But Hisense is one of the world’s largest manufacturers of televisions and home appliances with production facilities in many countries around the world including Europe.

Hisense core business areas

multimedia industry

  • the television
  • Tablet PC (ITV)
  • decryption
  • electronic chip
  • lonliness
  • media network

hardware industry

  • refrigerators
  • Home air conditioner
  • Commercial air conditioner
  • washers
  • Refrigerators

Telecommunications

  • smart phone
  • eye contact

Intelligent information system

  • Intelligent transportation
  • Smart information
  • commercial
  • systems

Corporate Social Responsibility

  • Hisense considers social responsibility an important part of the project and over the years Hisense has actively collaborated with many charitable and educational organizations around the world.
  • Due to its initiatives Hisense has been rated as one of the most respected companies in China in addition Hisense has been rated as the best public image in China 6 times.
  • It also earned the loyalty and respect of business partners through correct operations high quality products and integrity. Hisense will continue to participate in the progress of mankind.

Hisense Refrigerators Maintenance Dubai

  • In addition Emirates Fix is ​​the only company that provided original spare parts for Hisense refrigerator from the authorized dealer in Dubai.
  • A refrigerator repair company in Dubai that provides services and repairs to Hisense refrigerators of various models and supplies all original spare parts for all types of refrigerators. So just call us and call the company hotline in order to take all the necessary measures to reach you and fix the problem of the refrigerator. You can also communicate by sending a team of skilled engineers and technicians in the field of refrigerator repair with high accuracy and quality.
  • Also the team at the refrigerator maintenance company in Dubai is able to solve all Hisense refrigerator problems quickly and efficiently.
  • In addition to guarantees on all spare parts used in maintenance and installation operations.
  • All this without additional fees or exaggerated prices for repairing and maintaining Hisense refrigerators.
  • Also the goal of the maintenance company in Dubai is only to achieve customer satisfaction in the maintenance operations provided to them.

 

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